Google's Adsense (yes, the advertising medium that internet users love to hate) has come into the spotlight this past week for some interesting 'interpretations' various advertisers are using. Turns out, the powerhouse advertising medium leads a double (perhaps triple) life. These deviations have been for both the benefit and hindrance of the internet community.
On the lighter side of things, the guys at TorrentFreak devised a way to use AdSense to help limit the spread of malware. They took up advertising space on a site that hosted a malware-infested BitTorrent client, but instead of advertising a product, they posted a warning about the very site the ad was on. These sites would end up have an ad specifically stating that their product puts malware on the users machine. The group over at TorrentFreak estimates that they prevented about 1,000 users from downloading the malware – of course admitting the entire way that the hosting sites were making money off the effort... they were still ads, after all.
On the darker side of things, Roger Thompson over at Exploit Prevention Labs Blog highlights how malware creators are using Google's advertisements for their benefit as well. Definitely click over and take a read at the article, very interesting stuff. The gist of it, however, is what you think you are clicking on may not be the case. Turns out, some ads are masquerading as legitimate sites (e.g. the Better Business Bureau) - so, when you click on them, they first pass you through an exploit of their choice, then forward you on to the site you wanted. The process is completely transparent, leaving the user oblivious to what just happened. Roger made a video of this here. ( --For those of you curious, apparently Google has recently taken down some of the main offenders)
Though it probably shouldn't, it does intrigue me how the same medium can be use for both the benefit and declination of the internet community.